Three Roots Valued Partner: David Bradshaw

David Bradshaw is the Oak Ridge Area Manager for Pinnacle Financial Partners and Chairman of the Three Roots Capital Board of Directors. Whether through his work at Pinnacle or Three Roots, Bradshaw is passionate about bringing access to capital for rural entrepreneurs and small businesses in Oak Ridge and the greater East Tennessee region.

“We’re trying to make capital — that is so hard to get into Tennessee and even harder into rural parts of Tennessee — accessible to these business owners who are just as smart as anybody else,” said Bradshaw. “We want to show the country that we can support entrepreneurs in Tennessee, and that they can build great products and companies right here.”

Bradshaw is a “big believer” in being ready for any opportunities that come his way. He began his career as an industrial engineer at Y-12 National Security Complex. Later, he joined Tech 2020, where he provided technical assistance and financing to startups and early-stage companies in southern Appalachia. Tech 2020 Finance Corporation became certified as a Community Development Financial Institution (CDFI) while Bradshaw worked there. After leaving Tech 2020, he moved to SunTrust Bank and then CapitalMark Bank, which was acquired by Pinnacle. In addition to his financing career, Bradshaw ventured into local politics, serving as Oak Ridge’s Mayor from 2001 to 2007.

In his work, Bradshaw enjoys doing what he can to empower his clients on their entrepreneurial journeys. From first meetings with potential clients at local Oak Ridge eateries to watching clients’ companies flourish, he is proud to have helped them along the way.

“I get to take that ride with them and do my part to keep them out of the ditch and make them successful,” said Bradshaw. “The whole reason you want businesses to be successful is that they can empower their employees to be successful. That’s what’s really important to me personally and through my work at Three Roots.”

Bradshaw met Grady Vanderhoofven, Three Roots’ President and CEO while working at Tech 2020 almost twenty years ago. When he left Tech 2020, he remained on the Tech 2020 Board of Directors and then joined the Three Roots Capital Board of Directors when the organization launched in 2016.

“We have a fantastic Board and staff,” Bradshaw said. “We define our success on the success of our clients and their ability to create jobs and grow their business and give back to the community and the economy. I’m very proud of the team we have, the investors in Three Roots, and the Board who is overseeing the growth.”

For several years, Three Roots has been working to secure a loan from Pinnacle Financial Partners to increase the amount of capital Three Roots has available to fund projects like those that are part of the redevelopment efforts of downtown Oak Ridge. Thanks to Bradshaw’s diligence, Three Roots recently finalized a deal and forged a vital new partnership between Pinnacle and Three Roots.

“David and I have known each other for 20 years. He has been with Three Roots since the very beginning,” said Grady Vanderhoofven. “David’s belief in the potential for Three Roots as a CDFI was instrumental in the creation and launch of the company.  David’s perseverance and tenacity were key to securing this recent deal between Pinnacle and Three Roots. I think David exemplifies what it means to be a community banker, and he is a tremendous asset to our community. I’m thankful for this new relationship between our two organizations and grateful for David’s friendship, guidance, and support over the years.”

Six deals and counting: Supporting the revitalization and redevelopment of downtown Oak Ridge

Three Roots Capital has “strong roots” in pursuing deals in Oak Ridge that provide positive economic and social impact, including current efforts to redevelop downtown Oak Ridge. Since 2017, Three Roots has sourced capital from three banks and one federal agency to finance six different companies and projects in the area.  Three Roots has provided approximately $16.5 million as part of financing packages and projects that exceeded $22 million in total value.

The City of Oak Ridge was created during the Manhattan Project without a centralized, mixed-use downtown area. Yet, since the city’s inception, residents have envisioned the creation of a walkable downtown area that features high-quality living spaces, easily accessible restaurants and green spaces, innovative new businesses, and more. For the past few years, the city has been working to turn this dream into a reality with the help of many partners, including Three Roots.

“Figuring out how to turn downtown Oak Ridge into a place that is optimized for the community has been a long process,” said Grady Vanderhoofven, Three Roots’ President and CEO. “We have strong roots in Oak Ridge. Because of our history and what the city is doing right now, these redevelopment projects are a really good fit for us.”

Three Roots is committed to pursuing projects and deals that bring lasting value to communities. From September 2017 to April 2021, Three Roots has worked with First Horizon, Renasant Bank, and Pinnacle Financial Partners to provide financing for five projects in Oak Ridge. The projects include: the Marriott TownePlace Suites, two retail establishments with Cappiello Real Estate & Development Company, an ExtraSpace Storage facility with RealtyLink, and one more project that was pending at the time of publication of this article. Three Roots used capital sourced from the U.S. Department of Agriculture’s (USDA) Rural Microentrepreneur Assistance Program (RMAP) to provide financing for Southeastern Packaging Technologies, a local small business, in October 2018.

“We found the team at Three Roots Capital to be smart, creative, and enthusiastic about helping us have a positive economic impact in Oak Ridge,” said Jack Jamison, Principal and Broker-in-Charge at RealtyLink. “They are a capable group, they’ve been good to work with, and we are looking for opportunities to collaborate with them on future projects, in Oak Ridge and beyond.”

In addition to financing support, Three Roots has provided technical and operational assistance on these deals and for other organizations and prospective projects in the continued redevelopment of Oak Ridge’s downtown area. Some of this support includes working with Wayne Blasius, Community Development Director of Oak Ridge and valued partner of Three Roots, who is spearheading the city’s redevelopment efforts.

Unlike other downtown revitalization efforts, Blasius explained that creating a new downtown where one didn’t exist previously and securing financing is challenging, which is where Three Roots provides value.

“The beauty of Three Roots for us is their ability to make some loans that others might not be able to,” said Blasius. “The fact that Three Roots gets it and they’re willing and able to help finance projects is going to be a pretty big deal. Moving forward, we may have projects for one reason or another that are in the ‘too hard’ pile for some of the local lenders, and Three Roots might be the magic that makes something work.”

Three Roots Valued Partner: Bill Malkes

Bill Malkes is a serial entrepreneur, current Chief Executive Officer of NellOne Therapeutics, who has a long history with Grady Vanderhoofven, CEO of Three Roots Capital. With decades of experience launching and leading companies, Malkes is committed to improving the community around him wherever he goes.

Prior to joining NellOne Therapeutics in April 2020, Malkes was the co-founder and former CEO of GRIDSMART Technologies Inc., a global intelligent transportation solutions business based in Knoxville, which was sold to Cubic Corporation for $87 million in January 2019. Under Malkes’ leadership, GRIDSMART became the second largest solution provider in its industry, selling products in 22 countries around the globe. Before GRIDSMART, Malkes held senior leadership and advisory roles at Health Care Solutions, ASIC International, Tradewind Technologies, and Learning Technology Systems.  Three of those companies were based in the Knoxville area.

Malkes initially met Vanderhoofven through the Southern Appalachian Fund, a New Markets Venture Capital Company Vanderhoofven helped launch in 2003. Meritus Ventures, which began investing in 2006 with Vanderhoofven as one of two fund managers, made its first investment in GRIDSMART in 2007, solidifying a lasting relationship between the two men. Meritus’ early investment in GRIDSMART supported the company’s development of its flagship product, and subsequent investments by Meritus helped to fuel to company’s rise to prominence in its industry.

“You need a trusted investor,” said Malkes. “I have walked away from funding sources before because I felt uncomfortable with the integrity of the firm. You know if Grady puts someone in front of you, they’re going to have integrity.”

At GRIDSMART, employees were encouraged to engage in service projects and give back to their community. This service-oriented company culture was, in part, driven by Malkes’ Christian faith. While most investors might be wary of working with an executive who was deeply committed to public service, Malkes said this never was the case with Vanderhoofven, who understood the importance of Malkes’ desire to make a positive impact in the community and in his employees’ lives.

“It takes a special kind of investor,” said Malkes. “It’s not just having my back and trusting me, but it’s his ability to support something like that and have a strong moral compass. Those are the things that give entrepreneurs the courage to do things like that. The courage to do the right thing.”

Serial entrepreneurs are what take communities from “A to B,” said Malkes. He is proud of his work at GRIDSMART and other companies because of the “cumulative effect” his approach has on the Knoxville region.

“We were always very liberal with our healthcare. We have very employee-friendly policies. We believe in paying everyone well with a living wage,” said Malkes. “So, when that next iteration of entrepreneurs goes out there, they start with those values, and then they improve on them. They see things that we don’t. I think that’s why your city gets better, bigger, more diverse. It has more meaning.”

Since coming to Knoxville two decades ago, Malkes has witnessed an “incredible metamorphosis” of the region, with improved access to capital and support systems for potential entrepreneurs. Looking ahead, Malkes said “it takes companies like Three Roots sitting in the center” of the entrepreneurial ecosystem to make the future better for all.

“It’s a scary thing to launch into entrepreneurism,” said Malkes. “You can have all the coaching you want, but you need someone who has been there before and who can not only provide financial resources but guide you to financial resources. But the even bigger thing is you get those relationships and that knowledge.”

“It has been an honor to work with Bill over the years,” said Vanderhoofven. “We have a shared sense of purpose and a similar view of the value of successful companies in their communities. Since I have known him, Bill has created and run a variety of companies, while I have managed numerous investment funds. One of the ‘constants’ over time has been our friendship. We have not always agreed on every decision, but a sense of mutual trust and respect has always endured. Investors invest in people first, companies second. The necessity of working with the right people is the ‘constant’ in a complex equation around company creation and financing. Everything else is a variable.”

Pioneering Advances in Regenerative Medicine: NellOne Therapeutics

Three Roots Capital is committed to working with forward-thinking organizations to help fuel their growth for future discoveries and developments. One of these companies, NellOne Therapeutics (NellOne), located in Knox County’s Fairview Technology Center, is an early-stage biopharmaceutical company pioneering advances in regenerative medicine.

In 2008, NellOne was co-founded by Dr. Cymbeline (Bem) Culiat, a research scientist at Oak Ridge National Laboratory, and Tracy Warren, an investor, executive, and entrepreneur. Serial entrepreneur and valued Three Roots partner, Bill Malkes, joined NellOne as its Chief Executive Officer in April 2020.

Dr. Culiat, who serves as NellOne’s Chief Science Officer, spent a decade as a senior scientist at Oak Ridge National Laboratory. At ORNL, she discovered NELL1, a naturally occurring secreted human protein, which triggers multiple processes for tissue growth and maturation. NELL1’s basic biology and regenerative effects on tissue injury (physical, chemical, inflammation, low oxygen conditions, etc.) have been studied for more than a decade, with Dr. Culiat arguably being at the pioneering forefront in understanding NELL1. This formidable collective of attributes empowers the use of NELL1 as a prospective therapeutic for a plethora of severe injuries and disorders, including virally induced lung damage caused by COVID-19.

Malkes refers to NELL1 as a “very talented protein” that has immense potential. Malkes and Dr. Culiat feel they “have been given stewardship of this protein for a greater good and have an obligation to make it available.”

“I felt very called to be here. It’s a phenomenally important product in so many ways that needs to be on the market,” said Malkes. “Not only do we want to make a difference in the world, but we want to make this product accessible to everybody.”

In August 2020, NellOne secured a utility patent to protect its breakthrough work on creating a shorter version (NV1) of the naturally occurring NELL1 protein. This patent allows the startup to fast-forward its effort to create multiple clinical applications for the NV1 novel variant and pursue large-scale production.

Earlier in the year, NellOne filed a provisional patent application to use the NELL1 signaling protein in the treatment of respiratory viral infections, particularly COVID-19. The patent application, Methods and Compositions for Treating Tissue Damage Resulting from Viral Infections, is an extension of the startup’s current research. In November 2020, NellOne partnered with ORNL on a COVID-19 drug delivery system that is designed to transport therapeutics directly to cells infected by SARS-CoV-2, the virus that causes COVID-19.

“We were headed down a particular path when COVID broke out, but what we understood pretty quickly was that while NELL1 can’t prevent COVID, it’s a prospective therapeutic with the potential to reverse tissue damage and regulate the inflammatory response linked with COVID and other virally induced lung disease,” said Malkes.

In October 2020, Three Roots made an investment in NellOne. Three Roots wanted to put “fuel in the tank” to fund the company’s progress and wanted to create an opportunity to contribute to the company’s success by providing technical and operational assistance in areas where Three Roots can add value. This approach to investing is illustrated by the three roots of Three Roots Capital: Access to (1) capital, (2) coaching, and (3) connections.

“Three Roots is enthusiastic about supporting NellOne,” said Grady Vanderhoofven, President and CEO. “NellOne is a team of brilliant and dedicated people who truly want to make a difference in the world around them. We’ve had an awareness of the company for quite some time. We believe the addition of Bill Malkes to the team, coupled with the company’s recent advances and recent market dynamics, creates a scenario where Three Roots can help the company accomplishes its goals.”

Looking ahead, NellOne is seeking U.S.-based partners to complement their current overseas partners to help produce the NELL1 protein. They will also continue to validate their studies regarding the efficacy of the protein and conduct Food and Drug Administration safety and toxicity studies.

“I also cannot say enough of how proud I am to be a part of NellOne,” said Malkes. “It’s a company founded by two women, one of whom is a minority, and that’s where I get to work. This is not what Knoxville looked like in 2000, but it’s happening today, and it’s real. I truly believe these are the things that take a community to the next level. That’s what people should know: There’s momentum, come join us.”

Three Roots Capital Partner Spotlight: Ray Moncrief

Ray Moncrief is the President and Chief Operating Officer of Outdoor Venture Corporation (OVC) and a valued member of Three Roots Capital’s Board of Directors. With decades of experience in finance and community development investing, Moncrief is committed to doing business and supporting entrepreneurs in Appalachia.

Previously, Moncrief worked at Kentucky Highlands Investment Corporation (KHIC) in various roles beginning in 1984, retiring as Executive Vice President and Chief Operating Officer in 2014. He has worked as a consultant for KHIC since his retirement. Among other roles and ventures, he also served as the President and Chief Executive officer of Mountain Ventures, Inc., a Small Business Investment Company (SBIC), owned by Kentucky Highlands.

Despite his well-known reputation as an investor, Moncrief didn’t start out in the investment industry. Right after graduation from Louisiana Tech University, he began his career as a cost accountant for Firestone. In 1978, he was recruited by J.C. Egnew, Chairman and CEO of OVC, to become the company’s Chief Financial Officer. After five years, he got the “entrepreneurial bug” and left to start his own company, Medical Management Corporation. When he left, Egnew invited Moncrief to serve on OVC’s Board of Directors, which he still serves on to this day.

Moncrief credits Frederick J. Beste III, former President and CEO of KHIC, for putting him “on the road” to working in the investment industry. When Moncrief sold his company in 1984, KHIC recruited him, and he entered the world of “investing in small businesses with equity and debt,” where has been ever since.

“When I look back on my career, I’m satisfied with the progression that I’ve had,” he said. “I wouldn’t change the road that I traveled over the last 48 years for anything.”

Moncrief met Grady Vanderhoofven, President and CEO of Three Roots, through Tom Rogers, President and CEO of Cherokee Farm Development Corporation, when Rogers was the President and CEO of Technology 2020. Rogers introduced Moncrief to Vanderhoofven as a potential partner to launch the Southern Appalachian Fund (SAF), a New Markets Venture Capital Company. When they first met, Moncrief said their relationship “clicked instantly.” Moncrief and Vanderhoofven formed SAF in June 2003 and Meritus Ventures, a Rural Business Investment Company, in 2006.

In January 2018, not long after founding Three Roots in the middle of 2016, Vanderhoofven asked Moncrief to serve on the Board of Directors. Moncrief said it took him no time at all to say yes because he wanted to “keep on doing” what he had been doing with Vanderhoofven, and he had a high regard for the rest of the Three Roots team.

“If you’ve been in business as long as I have, you gain a lot of knowledge,” he explained. “I enjoy working with organizations like Three Roots Capital. I guess I just don’t know when to say no, and I enjoy the investment activities and operations activities I am involved in.”

Even though his daily work responsibilities are at OVC, Moncrief said he remains at the “epicenter of the CDFI (Community Development Financial Institution) world.” He is Chairman of the Board of Directors of the Community Development Venture Capital Alliance (CDVCA) and serves on the Advisory Board of Semillero Ventures. President George W. Bush appointed Moncrief to the Community Development Advisory Board of the CDFI Fund in 2008, and he was reappointed by President Donald Trump in 2017.

Moncrief referred to himself as a “do-gooder” and “fixer.” He enjoys doing anything he can “to help invest in small businesses in non-traditional geographies” and help “build businesses that create job opportunities.” He is also passionate about the problem with access to capital in the Appalachian region.

“I’ve served on various committees for the Appalachian Regional Commission on just this subject: a lack of access to capital for businesses in Appalachia,” he said. “And even on the very best day of the year — the banking community is agnostic to business formation in Appalachia.”

He applauds Three Roots’ work in providing capital and expertise to the rural and under-served greater East Tennessee region, and the work of his fellow board members, stating they are “fresh, delightful, and selfless in their intent.”

“They want to take their experience and put it back into the community, the whole East Tennessee area,” he said. “It’s exciting. Even though I have been in this for 48 years, there still is excitement about what we do.”

Revitalizing the South Waterfront District of Knoxville: Foggy Bottom Flats

Three Roots Capital supports the revitalization of the South Waterfront district in Knoxville. This effort requires increasing the number of high-quality housing options for residents and building restaurants, retail stores, and attractive job opportunities in the neighborhood. Three Roots is interested in partnering with developers and entrepreneurs to finance ongoing projects like the Foggy Bottom Flats development.

Foggy Bottom Flats is a multi-family housing development that opened for leasing in June 2020. The 14 townhomes are located only one block from Suttree Landing Park, along the Tennessee River, and a short distance from Knoxville’s 1,000-acre Urban Wilderness. Occupants are less than a mile from downtown Knoxville and within walking distance of numerous retailers, restaurants and breweries, including Alliance Brewing — a former laundromat. Brett Honeycutt, local architect, contractor, and lead developer of Foggy Bottom Flats, bought, designed, and renovated Alliance Brewing in 2015.

“As a property investor, it made sense for me to look down there,” Honeycutt explained about south Knoxville. “It was in an area that was just getting ready to kick off. … It was going to happen one way or another, so I’m not a catalyst for getting things started in south Knoxville, but what we did with Alliance helped.”

Honeycutt’s work on Alliance Brewing led to him getting involved in the resurgence of the craft beer scene in Knoxville. Over a three-and-a-half-year period, he became involved in architectural or contracting work for around 10 breweries in the area. Once his brewery projects began to slow down, he turned his sights on a final, large project on the south side before he went into semi-retirement: Foggy Bottom Flats.

Honeycutt and his wife Jan Conely originally tried to launch a multi-family, modern housing development in north Knoxville but were derailed due to the 2008 recession. In 2014, they bought the property where Foggy Bottom Flats is now located and started looking for contractors and partners in 2018.

They brought on several partners to develop Foggy Bottoms Flat due to the size of the project and not wanting to take such a large risk so close to retirement. Honeycutt’s partners include Jan his wife, Garry Ferraris, Brian Simmons, Tim Ewers, and Brian Ewers. He enlisted Dollar & Ewers Architecture to handle the design and renderings and Reagan Design + Construction for construction and design.

For financing the project, Honeycutt turned to Bryan Kilday, VP Commercial Lender at Renasant Bank, who he previously worked with on the Alliance Brewing project. Due to the nature of the Foggy Bottom Flats project, Kilday suggested Honeycutt and his team approach Three Roots Capital for financing. Three Roots provided a nearly $2 million loan for construction and permanent financing of the project.

“Three Roots is proud to partner with Renasant Bank on projects like this development that positively impact our community,” said Dennis Corley, Business Development and Community Relationships Manager at Three Roots. “Our team will continue to provide capital, connections, and expertise to entrepreneurs and high-quality developments throughout the greater East Tennessee region.”

“It’s been great working with Three Roots,” Honeycutt said. “We appreciate the assistance. I have encouraged other people to talk to Three Roots because I thought it was a great opportunity.”

Three Roots Capital Valued Partner Spotlight

J.C. Egnew, Outdoor Venture Corporation

J.C. Egnew is the Chairman and Chief Executive Officer of Outdoor Venture Corporation (OVC) and a valued partner of Three Roots Capital. As a former NASA engineer turned serial entrepreneur, Egnew is responsible for creating five manufacturing facilities and more than 1,000 jobs in McCreary County, a rural and historically economically distressed region of southeastern Kentucky.

Egnew hasn’t always wanted to be an entrepreneur. Growing up in southwestern Indiana, he graduated college with a degree in mechanical engineering. During his schooling, he was able to “get in on the ground floor” of NASA through his university’s co-op program. In 1963, he took a full-time job with the agency, first working as a rocket test engineer in Huntsville, Alabama, and later at the NASA Stennis Space Center in Mississippi.

In 1968, he decided to pursue a graduate degree in industrial management at the University of Tennessee, Knoxville, where he researched growth patterns of small businesses, featuring a local recreational camping business in his thesis work. After returning to NASA briefly upon graduation, he came back to Knoxville to serve as a vice president of manufacturing at the company he had studied during his graduate career.

After “working hard and not making any money” for a couple of years, Egnew decided it was time to start his own business. With the help of a couple of friends, he founded OVC in 1972. He began his operations in a previously abandoned building given to him by the president of the local lumber company in Stearns.

In addition to his entrepreneurial activities, Egnew is passionate about revitalizing his community. Over the years, he has actively worked to improve the wellbeing of the county, including helping bring a public library to the area, serving as the first McCreary County Chamber of Commerce President, and donating a building, which was restored and transformed into a Depot for the Big South Fork Scenic Railway. For Egnew, giving back to his community is personal.

“We’re all put on the world to make a difference for others and in a small community, it gets really personal,” he said. “It’s not like writing a check to an entity that you aren’t personally involved with. It feels good to see your neighbors and friends do better and have a better life. It’s very rewarding.”

Egnew first met Grady Vanderhoofven, Three Roots Capital President and Chief Executive Officer, more than fifteen years ago.  Ray Moncrief introduced Vanderhoofven to Egnew.  At the time, Moncrief and Vanderhoofven were partners in two venture capital funds focused on Appalachia, and Moncrief had been friends with Egnew for years and was very familiar with OVC.

“To me, J.C. is the epitome of what a successful entrepreneur can mean to a community,” Vanderhoofven said. “His economic and social impact in that county cannot be overstated. Because he chose to live in southeastern Kentucky, the entire community reaps the benefits of what he has accomplished there.  Three Roots Capital strives to support entrepreneurs and companies that positively impact their communities.”

Supporting A Rural Manufacturing Company

Outdoor Venture Corporation

Three Roots Capital supports rural entrepreneurs and companies that are dedicated to having positive economic impacts on their communities. One of our borrowers, Outdoor Venture Corporation (OVC), has a decades-long history of successful operations, job creation, and philanthropic work in McCreary County, Kentucky.

OVC is based in Stearns, Kentucky, within McCreary County. Over its 48-year history, OVC has pivoted its operations many times to meet changing consumer demands or in response to overseas competition. Originally founded as a recreational tent business in 1972, OVC is now a leading and prime supplier of critical next-generation military modular tent systems, base camp components, and military accessories.

“You have to diversify to have a long-term, sustainable business,” remarked J.C. Egnew, Chairman and CEO of OVC. “Everything has a life cycle. We diversified over the years and now have four main, different segments of our business. Rarely are they all going up or down at the same time, which gives us a lot more stability.”

Currently, OVC is collaborating with Fibrotex USA on a 10-year, $480 million contract to supply next-generation camouflage to the United States Army. As the strategic subcontractor, OVC helped Fibrotex USA establish a new manufacturing location in Stearns, which is expected to create up to 350 full-time jobs and represents a $12.1 million total investment.

“It’s not just a big deal business-wise, it’s a big deal community-wise,” Egnew explained. “If we were in a bigger city like Lexington or Knoxville, a company employing 300 people would hardly make the business page, but here, it’s very important to the community.”

Access to capital in rural regions can be complicated. Frequently, traditional lenders are less willing to make loans to businesses outside of larger cities.

“You’re looked upon as a much greater risk from a lender’s point of view,” Egnew said. “You find over time there are certain lenders that are friendly to you and that type of environment. Three Roots Capital is one of them.”

Three Roots Capital made its first loan to OVC in December 2016 and a second loan in January 2020. Both loans provided working capital to the business, and the second loan in particular helped make it possible for OVC to work with Fibrotex USA and scale up its operations.  Three Roots has had preliminary discussions with OVC about the prospect of financing the continuing growth of the business and potential additional expansion.

“As a small business, you have to have good strategic partners that can work with you in an effective way,” Egnew said.

Other industries and businesses have been hit hard by the pandemic, but Egnew shared OVC has been extremely “fortunate” to be “able to keep things going, full speed ahead” during this time.

“We’ve done everything we can to stay on our feet and move forward,” Egnew explained. “We’ve actually had three of the best months in the history of our company because of the types of essential products we happen to be making.”

For Egnew, moving to a small, rural community nearly 50 years ago was “a good decision.”

“Some people in bigger cities might ask, ‘How could you do anything in Stearns, Kentucky?’ This might not be a place for General Motors, but you need to find the right place for your business,” he said. “You have to feel good about where you are and what you’re doing. We’re very lucky. If you’ve got that, you’re great.”

Partner Spotlight: Bryan Crosby

Three Roots Capital Valued Partner Spotlight: Bryan Crosby, Southeastern Packaging Technologies

Bryan Crosby is the Chief Executive Officer of Southeastern Packaging Technologies (SPT) and a valued partner of Three Roots Capital. SPT was a local startup that has grown and matured to offer turnkey solutions for brand managers and retail partners to seamlessly transition consumer packaged goods (CPG) in automotive and household chemicals into eco-friendly packaging.

The company’s patent portfolio includes FunLPro Closure Technologies, a high-end dispensing system for CPG fluid containers, and proprietary Bag-in-Box and Stand-up-Pouch systems that reduce plastic waste by up to 85 percent and maximize storage space.

A Maryville native, Crosby was drafted to play for the Milwaukee Brewers out of high school. In 2009, he returned to Tennessee to attend Middle Tennessee State University and then worked in financial services for a few years. He returned to Knoxville in 2014 to start his MBA program at the University of Tennessee (UTK) as an Entrepreneur Fellow and to develop a business plan for commercializing the FunLPro, a unique pouring device invented by his father and business partner.

At UTK, the Anderson Center for Entrepreneurship and Innovation named Crosby one of four student-led startup company winners in the fall 2014 Boyd Venture Challenge, where he received $7,500 to finance his growing company. It was during this “Shark Tank-style” challenge that Crosby met Chris Miller, before he became Chief Financial Officer at Three Roots Capital. The two stayed in touch, and Miller connected him with the rest of the Three Roots team after Miller joined Three Roots.

“I always enjoy working with Three Roots because they know their space better than anyone,” emphasized Crosby. “It’s been an absolute pleasure working with them over the years. They are filling a very big and meaningful void in the funding market for East Tennessee.”

Despite his company’s growth, Crosby remarked that it is challenging to gain access to traditional financing as a small business in a rural area. In 2018, Three Roots provided SPT with a loan through their Rural Microentrepreneur Assistance Program (RMAP).

“We got it closed very quickly,” said Crosby. “We used the $50,000 RMAP loan to buy tooling for an injection mold machine that manufacturers our mechanisms for flexible packaging.”

At the moment, Crosby said the SPT team is working diligently to transition or “cross the chasm” from startup mode to a more traditional business model. The Three Roots staff has been an invaluable source of expertise during this process, explained Crosby.

“If we have an idea about what we need, we can lay it out in a general way to them and they can tell us what to do in about 10 minutes,” said Crosby. “It’s an extremely advantageous relationship because we don’t have to spend hours or months identifying exactly what lending sources to pursue.”

To read more news: https://3rootscapital.org/news/

Rural Microentrepreneur Assistance Program

Three Roots Capital is helping promote rural economic growth in the region through microloans and business assistance made possible by the U.S. Department of Agriculture’s (USDA) Rural Microentrepreneur Assistance Program (RMAP).

Small businesses are the backbone of rural communities, yet rural entrepreneurs often struggle to find easy access to capital and business training. Through the RMAP program, Three Roots strives to address this gap by providing loans and technical assistance directly to rural entrepreneurs and small businesses across East Tennessee. Even now, the global pandemic presents yet another economic obstacle for these companies to overcome.

“One of our missions is to bring access to capital for people who live in low-to-moderate income areas, which ends up being rural communities some of the time,” said Dennis Corley, Business Development and Community Relationships Manager at Three Roots. “It just makes sense to offer this tool for entrepreneurs since a lot of our target market is rural.”

In order to qualify for RMAP loans and technical assistance, businesses must be located in a rural census tract, according to USDA mapping, and cannot employ more than 10 people. The maximum loan size is $50,000, and an RMAP loan cannot cover more than 75 percent of total project costs.

Entrepreneurs may use these loans for working capital and debt refinancing, but Corley shared that many small businesses they have helped have used the loan for purchasing equipment or supplies. Two notable RMAP loan recipients include Historic Brushy Mountain State Pen and Southeastern Packaging Technologies.

As featured in a previous newsletter story, Three Roots and other partners helped Brushy Mountain’s Operating Partner Pete Waddington turn the former prison in Morgan County into a popular tourist attraction, distillery, restaurant, music venue and gift shop. RMAP loans helped Waddington buy restaurant equipment and inventory at his restaurant and equipment used at the distillery.

At Southeastern Packaging Technologies, an RMAP loan helped Chief Executive Officer Bryan Crosby buy tooling for their injection molding equipment to help grow his small business.

Three Roots finds eligible businesses for RMAP assistance through prospecting and referrals. Corley referred to this challenging process as “threading a needle” because businesses must be mature enough to repay a loan but not so mature that they have too many employees, among other restrictions.

“Rural businesses that meet these qualifications are candidates to work with Three Roots, and we are seeking companies that can benefit from our help,” explained Corley. “We want more people in our network to not only be aware that this tool is available but to send entrepreneurs our way when they think they might be eligible. We want to use our knowledge and resources to provide as much capital and expertise as we can to rural entrepreneurs.”

To read more news: https://3rootscapital.org/news/